WILLIAM PLUMB (1932 - 2017) served as president of plumb inc., a design and marketing firm in Piermont, NY, and as president of Avecmedia, Inc. of Norwalk, CT, a developer and licensor of patented concepts for media packaging. He was inducted into IDSA's Academy of Fellows in 1983. He was named as a Fellow of the American Academy in Rome (FAAR) and in 1986, he earned a Prix de Rome from FAAR. He also served several terms as a vice president of the academy.

Plumb earned a degree in industrial design from Cornell University and pursued post-graduate studies at the Politecnico di Milano in Italy. He began his design career in the studio of Gio Ponti, the noted Milanese architect/designer, and, while living in Milan, also worked as a consultant to the Ufficio Sviluppo (development office) of La Rinascente department stores.

In the United States, he joined the firm of Eliot Noyes and Associates. Noyes, who later also became an IDSA Fellow, was the founder and then-consultant director of the IBM Corporate Design Program, where Plumb was involved in a wide variety of activities from brand identity to the design and development of a number of successful IBM products.

(Source: IDSA)